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The food to the right is Grand Sumo Red, you need the red formula it's aimed toward head and hump growth. Plus you can feed this to other cichlids. It helps produce some awesome red devils.
So now that your on your way to making a nice looking flowerhorn. The Intense red coloring is important also, you can use this grand sumo food, but you could get the original formula and save some money and still get great quality.
Fish foods that include Astaxanthin will help intensify the red color. Usually krill or shrimp will also help with the coloring.
Coupons for great fish food on Amazon.com Here